There are times the world of SEO needs to go beyond the techniques of local or international search. This is web psychology sets in. Web psychology helps you see the bigger picture of search. The truth about search is it's not limited to ranking, indexing and crawling.
Web psychology integrates various branches of psychology into one. With chunks and pieces borrowed from social psychology, neuroscience, cross-cultural psychology, consumer psychology, cognitive psychology, behavioral economics and neuroaesthetics - it's possible to create a smooth sailing profitable campaign with less stress.
Web psychology takes a number of years to master. The web psychologist in the video (Nathalie Nahai), however, sums up the secrets to online success into three pillars:
- Know Who You're Targeting
- Communicate Persuasively
- Sell With Integrity
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