The video above shares information on how you can outwit, outplay and outlast your competitors. Competition is good and inevitable. It means you have the ability to get better than them.
There are four common questions to ask yourself when studying your competitors:
1. Who are these competitors?
You need long hours of research to find them. Some of them might already established a strong online presence. Some are new. Yet, as you go along with your research, always remind yourself your goal is to exceed the quality of their products and services.
2. What type of online presence do these competitors have?
Your competitors may have built their own site and social media channels. They can be found in Facebook, Twitter, Yelp and more.
3. What's compelling about your competitors' online presence?
You might have observed big and small businesses these days have a site, Facebook page and Twitter. Their site is built with a blog that is updated with daily news. Their social media channels, on the other hand, are used to communicate with their customers.
4. Does your value-add distinguish your business from the others?
Answer yes to this question and you're all set for online marketing. The truth is, customers look for something unique among the crowd. They know they have plenty of choices but they aren't sure who to pick.
Customers make decisions differently but they do ask three common questions before reaching-out to you. These questions are:
- What makes you the best person for the job?
- Are your previous and current clients happy?
- What are your credentials?
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