How Local Search Works

The local search works a bit differently than a regular web search. The local search gives more importance to location, location and location.

Google sees every local business as a unique being with a name, an address, a phone number and a website address (NAP + W). The consistent you are in putting the same information in the right channels across the web, your site gets more priority for the keywords you target.

For example, if Michael is a Filipino-American citizen who opens a new basement waterproofing company in New York under his name, his online marketing efforts heavily include creating presence in business listing sites such as Google My Business, Google Maps and Yelp.

The biggest challenge in local search is it evolves every now and then. Google makes necessary changes in the search query.

Competition becomes tighter, but all in all consistency still pays off. Keep going. Keep doing what you do. Also, keep in mind the current ranking never stays the same. 

As of the writing, the front page in Google limits the display of companies from 10 to 3 (pictured below).

Please click the photo for a bigger size