Basics of Local SEO (Part 4)

The video above outlines the best implementation and best practices once you market your business online. The best implementation for local search engine optimization are the following:

1. Create a Google+ Page. Google+ is a social networking site owned and managed by Google. Setting up a account is easy because all you need is a G-Mail. Don't be confused with a profile and a page by the way. A profile is your real name and a page is your business.
2. Develop a presence on relevant channels. It seems impossible to create an online presence to all channels. You're not superman. You're not superwoman. You're a business person and your time is limited. Therefore, it's smarter to create a list of channels that you can actively participate in. These channels help your customers find you.
3. Include the basics. Address, phone number, service hours, service rates and service areas are your call-to-action (CTA). These are the information your customers always want to see.
4. Let customers know you're online. Like a virus, spread the good news all over the web. The Internet is your universe.  
5. Build strong engagement. Make sure your customers feel your presence every day. Answer their questions directly.
6. Cross-link and reference multiple channel. You'll feel less stress when you'll come up with a technique to unify all your channels. For example, your Google+ page connects to your Facebook and Twitter. 
7. Consider building a site. There are hundreds of online channels. There are social networking sites, content curation sites, bookmarking sites, news sites, review sites, etc. Yet, there are times these channels aren't enough. You need a website if you seek to manage all your brand and non-brand contents in one bigger place.

Implementation comes with best practices. The following practices as mentioned in the video will help you get organized every day.

1. Facilitate a referral loop with your customers.
2. Avoid copying reviews from one site to another.
3. Always remember login details such as email addresses and passwords.
4. Ask tech savvy family, relatives and friends for help.