Basics of Local SEO (Part 3)

The video above focuses on customer journey. It asks you the question, how will your local customers find you?

There are two steps. First, there's viral marketing or word-of-mouth. For example, Matt's friend recommends ABC (your store) when buying for inexpensive sweaters for Christmas.

Second, there's the online research. To verify if the recommendation is true, Matt will go online and find your store through:

• Social Media - Matt will also look for your presence in Facebook.
• Google Maps - Matt searches for your exact address and phone number.       
• Listing site - Matt visits a site such as Foursquare to read reviews about your product.
• Google search - When your site is well-optimized locally, Matt can easily visit your site if he searches for keywords relevant to your campaign. He might put the keywords "inexpensive sweaters in Davao City" in the search bar.

There are more ways to find business information online. The four listed above are the most common practices done by customers.

Considering hundreds of online channels theses days, your local customers might or might not look for your website. Business transactions are done offline but keep reminding yourself you need a site if you want to:

• Create an online brand for design and layout
• Create pages for branded (About, FAQ, Glossary) and non-branded contents (Blog)
• Create expanded functionality if you're selling items such as clothes, food, discs, etc.

Basics of Local SEO (Part 2)

The video above gives emphasis to the flow of events in an online customer funnel. The online customer funnel (3:35) is an inverted pyramid divided into five parts - visitors, engagement, call-to-action, conversion and loyalty.

Your number one goal in a local internet marketing is to increase revenue. You need to sell and sell and sell more. Yet, it isn't that easy as drinking water. It requires passion, hard work and the right strategy.

The target visitors will come to you if you're going to offer something. Make sure this offer is something valuable, something unique and something special that they find it hard to ignore.

Moving downward the funnel, interested visitors will reach out to you once the offer captures their curiosity, especially if it gives them a reason to buy. They will either call you if you have displayed your phone number somewhere in the site or go directly to your store if they're on the road.

Converting people into buyers is a great thing. Conversion means cash, right? However, the story never ends there. You still need to give them reasons to come back.

Basics of Local SEO (Part 1)

Just a quick post here. I just want to remind you SEO, either locally or globally, isn't complicated. It's easy to learn. It's fun. Watch the video above and you'll realize you don't need to have a website to spread your local campaign online. Yes, a business site is important. It's your online empire but it's not a necessity.

Welcome to Infinity Local!

Hi everyone. My name is Dean and I'd like to welcome you to my newest blog, Infinity Local.

You might wonder why I called it as such. There's a story behind the name. Infinity is a noun and it gives emphasis to my infinite passion in search engine optimization (SEO).

The year was 2007 when I began studying this field. I began reading free e-books. I watched instructional videos. I wrote articles. I attended seminars and I even get promoted as an SEO Analyst five years after.

Today, I seem to realize marketing your business locally allows you to embrace more customers. Whatever your business is, more and more people can easily see your site if you'll focus your time, money and effort for local search.

Question is, How? Be patient, dear friends. You'll have the answers in the coming days. I'll update this blog and I'll make you realize why local search becomes your infinite priority.