The video above teaches you how to establish a holistic online identity using social media and review site. Three channels are featured there - Google+, LinkedIn and Yelp.
You're going to use Google+ when you want a free social networking site sprinkled with other free services such as G-mail, Maps, Hangout, YouTube etc. that can further enhance your online identity. Your customers will visit your G+ profile to see your updates, announcements and photos.
LinkedIn is your online resume. It reveals your work experiences, scholastic background, skills and reviews from your previous co-workers and employers. Customers look for your LinkedIn if they want to check how dependable you are when it comes to work.
There are other social media sites you can use to effectively communicate with your customers. Simply update your essential business information such as address, phone number, hours of service and site url as needed.
Yelp is a social review site. You're going to register your business here to earn more customer feedback and reviews. Other popular review sites include Merchant Circle, Amazon and Foursquare.
To keep the conversation going, ask previous and existing customers for feedback. Encourage them to rate and write a short review about your products and services.
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