The video above gives emphasis to the flow of events in an online customer funnel. The online customer funnel (3:35) is an inverted pyramid divided into five parts - visitors, engagement, call-to-action, conversion and loyalty.
Your number one goal in a local internet marketing is to increase revenue. You need to sell and sell and sell more. Yet, it isn't that easy as drinking water. It requires passion, hard work and the right strategy.
The target visitors will come to you if you're going to offer something. Make sure this offer is something valuable, something unique and something special that they find it hard to ignore.
Moving downward the funnel, interested visitors will reach out to you once the offer captures their curiosity, especially if it gives them a reason to buy. They will either call you if you have displayed your phone number somewhere in the site or go directly to your store if they're on the road.
Converting people into buyers is a great thing. Conversion means cash, right? However, the story never ends there. You still need to give them reasons to come back.
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